Pagi Place

Born during the COVID-19 pandemic, Pagi Place began as a small baking business focused simply on staying afloat. But by 2022, the founders realised they wanted to build something with deeper purpose, leading them to pivot from cakes to naturally fermented sourdough and more wholesome, thoughtfully made food. ILTIZAM Catalyst helped bring that purpose into sharper focus. The founders gained greater clarity on their individual strengths, business direction, and roles, with Joe focusing on operations while Mimi led product innovation and brand strategy. Today, Pagi Place has grown into a neighbourhood sourdough café with a mission to make thoughtfully fermented food more accessible, create meaningful jobs, and build a business that balances commercial success with social impact.