Poya Boutique

POYA is a homegrown fashion label specialising in timeless baju kurung and Malay traditional wear that blends elegance with modern sensibility. As they scaled the business, the founders realised they needed deeper strategic support to sustain their growth and expand their brand presence.

ILTIZAM Catalyst provided the kind of structured guidance they hadn’t seen elsewhere. “To our knowledge, there’s no other programme that offers such a comprehensive support system,” they shared. From branding and digital marketing to finance and strategy, the programme helped them identify gaps, sharpen their focus, and strengthen POYA’s business foundation. With expert coaching and a clearer direction, they’re now better equipped to grow sustainably.