Second Cut BBQ

As a brand built on patience and precision, Roastic, formerly known as Second Cut BBQ, is redefining slowroasted dining in Batu Caves, Selangor. Known for its indulgent lamb, beef, and chicken dishes paired with bold sides, the restaurant celebrates honest flavours made without shortcuts. But behind the scenes, they were in the midst of revitalising their brand while managing the operational demands of a growing customer base. To move forward, they needed more structure, clarity, and strategic focus.

ILTIZAM Catalyst helped Roastic strengthen its business from the inside out. With guidance from industry experts, they optimised manpower, redesigned their menu for better cost control, and adopted sharper financial planning practices. The programme also supported their digital growth by refining their brand tone; positioning them as a humble neighbourhood favourite. Internally, new tools like the 2×2 Prioritisation Matrix improved team coordination, while clearer communication systems reduced wastage and strengthened accountability. Together, these changes helped Roastic lead with purpose and serve every meal with even greater consistency and care.